Can a Med Spa Offer Discounts on Procedures in Texas?

Medical spas in Texas operate at the intersection of healthcare and cosmetic enhancement, which makes their marketing and pricing strategies subject to both medical and commercial regulations. One common question among med spa owners and practitioners is whether they can the med spa offer discounts on procedures. The short answer is yes—but with important limitations. This article provides a detailed answer to whether a med spa can offer discounts on procedures.

Marketing and Advertising Regulations

The Texas Medical Board (TMB) has strict guidelines on how medical services can be advertised. Promotions and discounts must not be misleading or create unrealistic expectations.

When advertising discounts:

• The original price and the discounted price must be clearly disclosed.

• Time limitations and terms of the offer must be explicitly stated.

• The ad should not suggest that medical services are risk-free or guaranteed.

Any false or deceptive advertising could subject the practitioner to disciplinary action by the TMB.

Ethical Considerations

Even if a discount is legally permissible, ethical considerations remain. Medical decisions must be based on patient needs—not on marketing tactics. Discounts should not pressure or persuade patients to undergo or enter into unnecessary or inappropriate treatments.

Memberships and Packages

Offering treatment packages or memberships is generally allowed, but these must be structured carefully:

• Services should be clearly itemized.

• The package must not lock patients into long-term commitments without the ability to cancel.

• Medical appropriateness should always be evaluated before services are rendered, even if pre-paid.

Conclusion on Can a Med Spa Offer Discounts on Procedures in Texas

Med spas in Texas can offer discounts, but they must ensure those promotions comply with TMB rules. It is wise to consult a healthcare attorney to review any promotional program before launch to avoid violations that could lead to fines, loss of licensure, or even criminal charges.

Feel free to reach out if you need more specific information or further clarification.

Weitz Morgan is a leading law firm in Texas in providing comprehensive advice and guidance to med spas. With a deep understanding of the unique challenges and complexities faced by this rapidly growing industry, our team of experienced attorneys is dedicated to helping med spas navigate the legal landscape successfully.

We recognize that med spas operate at the intersection of healthcare and beauty, which necessitates a multifaceted approach to representation. Our firm offers a range of services, including a flat-fee med spa formation package and an outside general counsel subscription, tailored to meet the specific needs of med spas, ensuring compliance, mitigating risks, protecting licenses, and fostering a legally sound business environment.